Dan Soderberg Photography

May Day at The Marston House, San Diego’s Garden…

Save Our Heritage Organisation’s May Day at Balboa Park’s Marston House Museum. A crowd gathers at the formal garden awaiting refreshments at the tea garden.

There was live music at the tea garden and at various areas of the grounds.

From the tea garden toward the residence, the geranium show on the other side of the hedge draws a throng of flower and gardening enthusiasts. A feature of the day’s fare was “ask the experts,” a chance to speak with and learn from master gardeners.

The geranium has come to symbolize George Marston’s legacy. He represents a choice of beauty and geraniums over soot and smokestacks.

An array of exclusively grown geraniums were for sale, including the popular “Geranium George.” Geranium sales for the day were brisk.

Dedicated enthusiastic volunteers are among the hallmarks of SOHO’s success operating the Marston House Museum. Meet Jeannette Dutton. Besides being a long time SOHO member, Jeannette is very involved in the San Diego Floral Association, Friends of the Marston House, and the Marston House May Day committee.

May Day at the Marston House featured an amazing gathering of plein-air painters and their art. Following are many of the talented artists and samples of their outstanding work.

The Marston family members on hand to enjoy the day’s festivities. Peg and Ann Marston.

Besides the art show, there was an array of exhibits and displays. This table featured the Women’s History Museum.

Here is the San Diego Bee Keeping Society.

Two highlights of the day. First was a City proclamation spoken by Councilmember Todd Gloria honoring artist Suzy Spafford and her renown work “Suzy’s Zoo.” The other big May Day moment was a release of hundreds of monarch butterflies.

Sarai Johnson prepares to release a large basket full of monarch butterflies.

Children loved lending a helping hand.

Adults also enjoyed the butterflies–and some became adorned with them.

The success of the first annual May Day at the Marston House points to even more fun and festivities next year.

Proceeds from the event go to restoration of the Marston House Museum and gardens.

There’s always lots going on with SOHO. Please visit SOHOsandiego.org

Architecture

Let’s Save the State Theatre Terrazzo

Image courtesy of the El Cajon Boulevard BIA.

San Diego was once dotted with neighborhood movie theaters that were as much a neighborhood fixture as the coffee shop or the dime store.  The State Theatre at 4730 El Cajon Boulevard was San Diego’s state-of-the-art neighborhood movie theatre when it opened on August 28, 1940.

The 125 foot spire was the tallest in San Diego at the time and the flashing multicolored beacon could be seen for 5 miles. It was the first building interior completely illuminated by black light. The marquee was the largest in Southern California and used 946 letters in 64,050 square feet of neon illuminated area. It was touted as the most original architecture ever attempted outside a World’s Fair– Notes from the opening day brochure (pictured above), donated to the Boulevard BIA by Moreta Cyphert.

Photo Courtesy of the El Cajon Boulevard BIA

The 1000 seat theatre was designed by renown architect S. Charles Lee. His output was prolific.  Lee’s work once spanned across North America. Besides the State Theatre, San Diego County once boasted a number of S. Charles Lee designs.

Near the foot of Broadway were two S. Charles Lee works. The Tower Bowl, and directly across the street the Tower Theatre. Both demolished.

An S. Charles Lee treasure survives in National City. The Bay Theatre. It survives today operating as a church.

What is gratifying to see about the Bay Theatre besides its survival, is its original terrazzo. Today not only are neighborhood movie theatres a rare site, but so are these highly durable and beautiful floors. Terrazzo was an important design element of neighborhood movie theatres. It points to a time when attention to pleasing and beautiful detail was provided in architecture and our built environment.

The Loma Theatre was by S. Charles Lee. The building was saved from demolition and adaptively reused as a bookstore. But what they failed to do is keep the beautiful terrazzo–and the Loma had one of the best ones in San Diego.

I recall coming here after the bookstore opened wanting to enjoy the beautiful terrazzo I remembered. But this is what I saw. Terrazzo gone and replaced by plain old concrete tracing some of the original terrazzo lines.

Consider the Star Theatre in Oceanside.

Imagine how depressing this view would be with just plain old concrete instead of the star motif terrazzo.

A preservation victory for the Village Theatre terrazzo in Coronado. The developer renovating the building wanted to demolish the historic terrazzo and replace it with new. The issue went before both Coronado’s Historical Resources Commission and City Council.

It was argued that the condition of the Village Theater terrazzo made it impossible to do anything but condemn it to demolition. Thankfully a group of concerned citizens, architects and preservationists challenged that.

The truth is terrazzo is restorable. Correction of cracks, stains and wear can be handled by terrazzo specialists. The brilliant luster can be brought back with modern surface grinders and epoxy sealers.

Our State Historic Preservation Officer Wayne Donaldson weighed in on the issue.

“I appreciate the opportunity to provide an assessment of this authentic, beautiful and distinctive feature in your community.

As SHPO and as a practicing architect for the last 38 years I have public and private practice expertise in the repair and restoration of deteriorated historic terrazzo, some in worse condition than this.  After close examination to the existing terrazzo it is my conclusion this terrazzo is highly restorable.  Furthermore it is an important asset to the historic fabric of your downtown and is a unique addition to the streetscape.  It does not need to be demolished and replaced to provide a useable, beautiful and pleasing end product.

“The cost of restoration will be substantially lower than full replacement when demolition, off-site disposal, soil treatment, construction of the concrete base, utility coordination, new terrazzo, working with the merchants, closure of the sidewalk, the cost of the previous invested energy and the loss of a unique Coronado resource. In addition restoring the terrazzo is a sustainable action.” From the February 26, 2010 letter from Wayne Donaldson to the Coronado Mayor and City Council.

The Coronado Historic Resource Commission voted to designate the Village Theatre terrazzo historic. And that was approved unanimously by Coronado City Council along with proposals to restore as much of the original terrazzo as possible.

San Diego Central Library

This is an important preservation victory in the San Diego region. It helps shine light on what has become one of the most rare and beautiful aspects of our cultural landscape, historic terrazzo.

Central Library

They are more than just common sidewalks. They should be valued as public art.

Photo Courtesy of El Cajon Boulevard BIA

Councilmember Gloria peeling modern carpet away from historic terrazzo. This was the highlight of a ceremony announcing restoration of the historic La Fayette Hotel.

Tragically the magnificent State Theater was demolished in 1987.

Adding insult to injury, look at the building that replaced what was once touted as the most original architecture ever attempted outside a World’s Fair. A few years ago I was delighted and surprised to discover at least the State Theatre terrazzo lives on!

Bad news is that Sandag/MTS proposes to demolish the State Theatre terrazzo for a new bus stop. The process of project notification and acceptance of an EIR has come and gone. But any number of concerned citizens and preservationists would have spoken up if the hearing was known to be about an important public art work and piece of our historic landscape.

A key problem was that the resource only had basic review. The terrazzo was viewed not having context because the theare was gone. However it does deserve consideration as an historic object, public art work, or historic feature of the street environment.

The Campus Drive in was torn down. There is no longer a context of that.  But we still treasure the neon majorette an historic object, for its beauty as public art,  and an important historic icon of El Cajon Boulevard history.

The same consideration should be afforded S. Charles Lee’s State Theatre terrazzo. As we’ve seen with the Village Theatre terrazzo, the argument that it is too old and too broken are mistaken. And as we’ve seen with the restoration of the La Fayette Hotel, historic terrazzo certainly seems to be coming back in vogue.

Architecture

How SOHO Saved the Hotel Del Coronado

Out of context this a drawing that might not raise too many eyebrows. Except the context was a plan for a “new look” Hotel Del Coronado.

In 1997 planned modern four story buildings were going to surround the Hotel Del on all four sides–including the ocean side.

Not only would the project shroud Hotel Del from view, but it would have destroyed historic features throughout the property. All of the redwood interior of the Hotel Del was to be painted white, making the 1880’s Victorian hotel into a Tommy Bahama theme resort.

An unsuspecting community did not realize how far these plans by the Del owners, Travelers Insurance, were in progress before heeding the alarm bell rung by SOHO. Bruce and Alana Coons spearheaded the effort to Save the Del.

They made it a major campaign in the community, in the press, and throughout the land. It kicked in at the national level when policy holders began canceling their insurance policies as people learned of the destructive plans.

But what SOHO does equally as well as running an effective preservation battle, it knows how to negotiate the peace. Hotel Del was not only saved but current ownership is now an ally in preserving this iconic treasure. Through the years SOHO has negotiated a significant number of preservation agreements. The Ballpark and Historic Warehouse District, Old Police Headquarters, Temple Beth Israel, and the Veterans War Memorial Building, Torrey Pines Glider Port, just to name a few.

Learn more about Save Our Heritage Organisation, SOHO at SOHOsandiego.org

Historical

March 29, 2010–SOHO 40th Anniversary Film Premiere

What a fun night it was. Here is a look back at the evening through pictures and quotes from those who were part of the sell out premiere.

Ticket sales seemed kind of slow to me at first. But a lot of times people don’t make up their minds until its very close to the date. None the less I was still concerned.

Then came this story on the front page of the Uptown News written by the wonderful Ann Jarmusch. That was a big help.

Then on March 21, 2010 there was a record turn out for SOHO’s Annual Historic Home Tour. Many visitors took with them from a large stack copies of the Uptown News with a Premiere flier attached.

Then on the afternoon on March 29, it was official–all tickets had been sold.  photo Maggie McCann

It never occurred to me people would want autographs! Here I’m with Todd Pittman and David Marshall. photo Glen Davis

The evening was special for many reasons. Here old friends and neighbors from school days Frank and Kathy Luxem made the trip all the way from OC. I hadn’t seen them in decades!  photo Glen Davis

The event was attended by San Diego City Councilmember Todd Gloria. photo Glen Davis

Friend and former San Diego Deputy City Attorney Alex Sachs. photo Maggie McCann

David Swarens and Barry Hager at the wine and cheese reception before the show. photo Maggie McCann.

Architect John Eisenhart foreground, Rufus Quail in the background. Maggie McCann

Victor Santana and Kensington’s Celia Conover photo Maggie McCann

Ron May, Stephen Whitburn, Councilmember Todd Gloria

Signing still more autographs! photo Maggie McCann

Introducing the film.  photo Glen Davis

SOHO Executive Director Bruce Coons, SOHO Director of Events and Education Alana Coons.  It was their faith in the project and putting the resources of the organization behind promoting the event that made it such a successful evening. photo Maggie McCann

I also got a big help from Ann Garwood and Nancy Moors who promoted the film in HillQuest.  photo Maggie McCann

Dale May looking great.  Architect Paul Johnson in the background.  photo Maggie McCann

Ernie Bonn, the champion of bringing the University Heights Library to the Teacher’s Annex building next to the Ed. Center.

photo Maggie McCann

REVIEWS

Roxanne Govari  Dan, your movie last night was outstanding. I am so Happy for you and for Our community to have such talent among us.

William Purves  Dan congratulations on a terrific job well done! It really lays out the enormity of what SOHO has accomplished over the years; even liked the nice touch at the end of listing all the board members through the years, lest anyone get the idea these kinds of things happen by themselves! I hope this gets wide exposure for both SOHO and you.

Rufus Quail  Boffo!
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Don Schmidt  Yes, a wonderful evening…on so many levels. Thank you.
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Diane Welch  Hi Dan, it was great to see you in person last night Paul and I loved the SOHO documentary. It was inspirational, informative and entertaining. Two thumbs up from the Welchs!

Frank Luxem  Dan, it was wonderful! We had such a great time. Kudos to SOHO and to you. AND…on a personal note, Kathy and I were so glad to see you again after all these years. We do want to get back down to see you again!
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Rd Riccoboni   Congratulations on your film last night Dan! It was terrific!! What a great contribution to our local and state history! Thank you!

Todd Gloria   Congratulations on a terrific event last night Dan! I really enjoyed the film and learned a lot. Thank you for sharing your filmmaking talent with us and helping to educate more San Diegans about the importance of historic preservation.

Jack Hettchen   Dan, very happy that I was able to come and see your fantastic production. Thanks for the great evening and the history lesson on SOHO and San Diego. You should be very proud !

Ron May   Outstanding job, Dan! Really a wonderful production thar brought everyone together. There is nothing like it in existence and you should be incredibly proud.

Kristin Harms   Congratulations, Dan, on a wonderful production and tribute to historic preservation in San Diego. Two thumbs up!

Veronica McGowan   Brilliant – wonderful – marvelous
I did not think it would be as emotional an experience as it was for me
but Thank you thank you so much – awesome 40 year retrospect – wow.

Todd Pitman   Dan … Great work….. Congratulations.

Ernie Bonn Great production, Dan, just don’t head to Hollywood, we need you here.

Don Rudisill   Ruth and I went to Dan’s opening premier of his documentary, showing SOHO’s successes and opportunities missed from the last 40 years. At  the beginning Dan came on stage and did a fine job of introducing his film. Dan had interviewed the many people important in the preservation movement and had them speaking, telling the story of how SOHO started. He kept our attention for a full hour. There was a good turnout for the event. The Old Town Little Theatre was almost full. He really is good at this.



Dan Soderberg Photography

Historic Warehouse District, San Diego

The Ballpark redevelopment project. Originally it was touted as a way to get rid of a bunch of old warehouses. The only problem was, there’s a rich legacy of history and architecture in those old warehouses. SOHO helped educate both the public and the developer about the value of this historic district.

A development and preservation agreement was reached that allowed the redevelopment project to move forward while retaining and preserving 11 historic buildings in a 9 block area.  It was one of the largest preservation agreements ever in the United States.

Western Metal Supply Co. and Petco Park. World renown architect Antoine Predock designed the stadium, but the most striking feature–and everyone talks about it–is the preserved Western Metal Supply Building. The idea of this particular adaptive reuse came from San Diego architect Wayne Donaldson.  Technically the stadium is an modern addition to this historic building.

The 1916 Simon Levi Building preserved at its original site at 7th and J.

The neo classical Levi Wholesale Grocery Company, 1927. The later day Kvass Construction lettering has recently been replaced with the Simon Levi Company letters.

Power Station A.  San Diego’s only neoclassical power station.  It was dismantled years ago, but with the ball park agreement it was reconstructed.

Street view, Power Station A.

The Windows are original.

Door Detail

The 1920’s Kidd and Krone Auto Parts at 10th and J is now Pizza joint

Kidd and Krone Auto Parts window and door detail.

TR Produce building, 1933.  The modern construction is suspended above, not attached, thus preserving TR’s roof and ceiling’s clerestory lighting.

Carnation Dairy Building, 1928- 1930.  Although not a part of the ballpark agreement, it is covered under warehouse district design guidelines.

KOLBECK AUTO WORKS. This is not part of the Ballpark agreement, but it contributes to the overall character of the Historic Warehouse District and was historically designated by the San Diego Historical Resources Board by a vote of 8-0 on June 26, 2008.  It’s located at 1220 J Street next to Rosario Hall. It is unique for the use of the long-span trusses on a short building. The Board designated it as  a good example of industrial vernacular architecture.

San Diego City Council, however, over turned the designation. SOHO is currently working with the owner so the site can be developed while saving the building at the same time. SOHO seeks the rightful reinstatement the historic designation as well.

This is one of the jewels of the Warehouse District, the Art Deco Fire Station, 1937.

It was built by the WPA and is slated to become a restaurant

Little Church, Mexican  Presbyterian. It dates from the turn of the previous century. Several denominations occupied the space before it became a residence.  It awaits for a current redevelopment project at the site to begin before it is restored and utilized.

Mexican Presbyterian Church Window Detail

Rosario Hall, 1870.  San Diego’s oldest saloon and meeting hall.  Today home of The Mission restaurant.

Showley Brothers Candy Factory, 1924. It was preserved after being moved 280 feet.  It was the largest brick building ever moved in the western United States. It is the same family of  the Union Tribune’s Roger Showley. Original signage was recreated.

Schiefer and Sons Aeroplane Factory, 1917.  Today a popular restaurant occupies the ground floor.

Bledsoe Company Furniture Warehouse, 1925. Note the large flap hinge doors.

The Western Wholesale Drug Company Warehouse. 1927

San Diego’s Historic Warehouse District is a model example of how redevelopment can work hand in hand with historic preservation.

San Diego was able redevelop these 9 city blocks without destroying its identity. A great achievement for SOHO that is great for San Diego.

Architecture

Save The Villa Montezuma

The centerpiece of the Sherman Heights Historic District, the 1887 Jesse Shepard Residence, the “Villa Montezuma.”  It was designed by one of San Diego’s finest Victorian era architectural firms Comstock and Trotsche.  The house is in a class by itself in San Diego architectural history.  It’s a National Landmark.  And is known nationally and internationally as an architectural work of art.

In April 1970 Save Our Heritage Organisation, SOHO, was barely a year old when it dedicated itself to saving this great Victorian.  Joining in support was the Historical Site Board, the A.I.A., and the San Diego Historical Society.

For a time SOHO and the Historical Society worked in tandem until SOHO achieved its Non-Profit status.  Until then cross members such as Kay Porter, Harry Evans and Nick Fintzelberg raised funds for the Villa through the Historical Society.  SOHO founder Robert Miles Parker,  and Nick Fintzelberg testified in Court to stop the planned demolition–and they were successful.  This was a leading happening in the history of Preservation in San Diego.  It lead to the Keeper of the National Register, William Murtagh, coming to town by invitation of SOHO.

It was Murtagh’s first visit to San Diego–and SOHO gave him the grand tour.  A ten-seat van was employed for the occaison.   It was to be driven by Nick Fintzelberg,  but he came came down with appendicitis, so Carol Lindemulder was recruited for driving duty.   On board along with Murtagh were John Henderson, Bob Ferris and Homer Delawie among others.  Miles Parker rode along as narrator and guide.

“Miles could never drive in any way that made sense,” Said Lindemulder.   “He’d be talking and pointing to the right, then say ‘Carol turn left!’ I’d be in the wrong lane–it was wild.  It is amazing Murtagh survived the whole thing!”

“Then we had a luncheon for him downtown at the Home Federal Building.  Mary Ward, Kay Porter, Clare Craine, among others were there too.  At the luncheon Murtagh reviewed for us every necessary detail in submitting the designation of a building for the  inclusion on the National register.  He brought pamphlets and information sheets that showed what kind of information you needed to have.  Mary Ward became a specialist in getting buildings designated.  I can’t even think of how many designations she went on to write in her life.  But those architects learned the same thing too–all because of the Keeper of the National Register coming to town telling us how to do this, which some of us knew nothing about.”

Miles Parker doesn’t recall the wild van ride and the specific details of the day as vividly as Carol.  But he did say the occasion ” worked well for Homer Delawie, Nick, Carol, and Sally Johns.”

Carol continued, “Out of those early happenings–saving the Villa Montezuma, then the Keeper coming, etc., you can say to this day, the importance of the Historical Site Board was strengthened, you can look at the State Historical Building code, the State Historical Commission, and the Mills Act.  San Diego has been represented on those State Boards–primarily by architects.  It was because of those early events–and what the Keeper brought–that got us off the ground and running.  Milford Wayne Donaldson, of course, was later with SOHO.  But he was very much a part of what was going on–and is now State Historic Preservation Officer.

Carol Lindemulder concluded, “When I look at the whole picture of what happened at the beginning, and all the fingers that came after that, is quite fantastic.  None of us could have seen how that would become the history of SOHO.  And how that would effect all historic preservation throughout California–and certainly in the major San Diego area.”

In 2001 SOHO’s Bruce Coons worked as a consultant to Architect Milford Wayne Donaldson on the exterior restoration of the Villa Montezuma.  SOHO board member David Marshall was Project Architect.

“We did a lot of work on ladders with our razor blades scraping away at the layers of paint trying to find the original color scheme.  Bruce and I were sharing ladders, trading razor blades back and forth trying to find those colors until we finally got the match,” Said Marshall.

Bruce Coons remembers “The effort was complicated by the fact that the Villa had gone through paint removal several times in the past, down to bare wood, leaving only the smallest fragments of the original pigment and in many instances, none at all.”

“The available evidence was reviewed, which included paint scrapings, historic photos, books on Victorian color schemes, a previous report by Will Chandler, my own investigations, conversations with people who have worked on the building over the past 30 years, and giving the most weight to the paint analysis by Historic Paint and Architectural Services. A good picture of the original colors began to emerge.”

“I then reviewed the data against common practice of the time, such as: suggested color schemes for Queen Anne Houses, color affinity charts, and another Queen Anne structure built by the same architects also in 1887. The combination of this material presented a strong case for the most accurate color scheme. There may have been additional colors not yet been found, but all major colors have been identified and placed in appropriate locations. Where not attainable colors were placed according to common practice of the time.”

“With this basic 1887 color scheme identified, we now have a true and accurate representation of the house as built when Jesse Shepard resided there.”

In conclusion Bruce said “bringing the colors together for the Villa was a great thrill for me. For the kind of work I do the Villa Montezuma was the ultimate project, and one near to my heart, having wanted to see it in its original state for thirty years.”

David added “When the project was all restored and done, it won some awarads–it was a really great project.  That paint is still on the building and is getting close to needing another paint job.”

Jesse Shepard

Sadly the house has been closed-up for 3 years. It was placed on SOHO’s most endangered list as it sat deteriorating.  Earlier this year San Diego Historical Society relinquish the house to the City due to financial problems.

The current vacant status of the Villa Montezuma has been very detrimental to the National Landmark over the past four years.

The good News is that SOHO is offering its expertise in House Museum operations and historic architectural restoration to the City of San Diego. To stand up for the house it saved 40 years ago.

SOHO’s resume in this regard is one of the best in the nation.

It brought Old Town San Diego’s Whaley House from a falling apart state to being a site visited by people from all over the world. It’s featured on cable programs regularly. Careful period interpretation has guided on-going and continual restoration work–which itself is part of SOHO educational program. SOHO even revived theater productions at the Whaley House, which was also San Diego’s first commercial theater. Before SOHO it had been dark for over a hundred years.

The public had never enjoyed the Whaley House so completely before SOHO took over.

Then when SOHO took over Balboa Park’s Marston House, the resource went from a mildewy shuttered state to standing tall and proud in only 23 days. On May 21, 2010 more people visited the Marston House than in  the entire previous year.

SOHO will be just as successful in making the Villa Montezuma a major cultural tourist destination– which is great News for city tourism, the resource, and for everybody who cherishes this vitally important historical landmark.

Please sign the on line petition to Save the Villa Montezuma

Also view my short film titled Save the Villa Montezuma

Architecture

Skeleton Hill

Archaeologists have determined the ancient people that lived in the region of what we today call La Jolla Farms are among the oldest in North America. It is an area Kumeyaay Natives regard as sacred. They refer to it as Skeleton Hill.

With so much evidence of ancient human activity here, the view from Skeleton Hill must have been no less captivating for them as it is for us today. The modern day residence on the site was built by William H. Black in 1952. The beach seen here bears his name, Black’s Beach.

This site is among the 200 acres of La Jolla pueblo land Black purchased in 1949. Black hired William Lumpkins to design his residence–a Master Architect renown for his Pueblo Revival designs and his use of adobe as a modern building material.

Adobe structures are now rare in San Diego. The Black residence is unique being a modern-day adobe.

The argument is persuasive that adobe forms the most organic of all architecture.

The gentle rounded edges and soft lines impart a warm character.

William H. Black was a Texas-oil millionaire who came to La Jolla as a financier and land developer.

Horses and Stables were part of his La Jolla Farms vision.

In 1967 UCSD bought the residence and 130 acres of La Jolla Farms property.  It served as the residence for six UCSD Chancellors.  And it was the site of countless public meetings, parties, and networking/seminar functions.

But as University House aged it developed a lot of problems old houses often need help with–plumbing, electrical, and structural issues to name a few.

By the end of 2003 University House was no longer used.  It was closed.  UCSD decided the structure was too problematic to deal with.  They proposed demolition and redevelopment of the site.

Native Americans were immediately out in front opposing redevelopment of the sacred grounds.  The Kumeyaay firmly believe the ancients found here are their fore bearers. For years they suffered in a spiritual sense every time a trench or swimming pool was dug resulting with someone being taken from their resting place. In the past 80 years at least 29 people were unearthed here.  The Kumeyaay seek to recover people removed from the site. And they want those at rest to remain in place.  The Native Americans funded their own legal action and vigorously opposed UCSD’s plans.

Saving the William Black residence became a top priority for Save Our Heritage Organisation, SOHO.  They also began legal action.  SOHO provided expert testimony at hearings and made available legal and consulting assistance.

The third and equally vigorous front in opposition to the project was the La Jolla Historical Society.  Their report achieved designation of the site on the National Register of Historic Places.  And they made it clear they would challenge every permit applied for, and stand in opposition at every hearing.

The opposition coalition went well beyond those three strong voices.  Elected officials spoke in support of the Native Americans, including State Senators Christine Kehoe and Denise Ducheny.  The California Coastal Commission reminded UCSD a full hearing was required through them before any permit would be issued for the project.  Even the typically pro-development Union-Tribune didn’t support UCSD’s tear down and rebuild plan.

Ultimately UCSD listened to the Native Americans and the Historic Preservationists.  Today UCSD is a committed preservationist partner in restoring this great cultural asset.

My thanks to UCSD’s media office, and particularly Jim Daly, Principal Architect and Project Manager.  Their help and assistance gaining access to the property was most generous.

Architecture

To Celebrate And Preserve A Legacy

Jack In The Box #1. Was located at El Cajon Blvd. at 63rd.  Jack in the Box was the first “hamburger stand” to utilize intercom technology and the drive-thru window. McDonald’s and Wendy’s didn’t have drive-thrus until the 1970s!

1951 Southern California.  The rise of the car culture and rapid service convenience. It was the year Robert O. Peterson matched hamburgers with the speed and convenience of the automobile.  An American Drive-Through icon was born, Jack In The Box.

Jack In The Box, 30th and Upas, North Park.

The Company has brilliantly kept pace or has been ahead of changing times.  However  in the process we are on the verge of losing the last remaining identifiable architectural elements of the original Jack In The Boxes.  Why is this important to note and be concerned about?  The answer is found in consideration of two great individuals and their legacies.  Robert O. Peterson and his architect Russell Forester.

The story of San Diego’s cultural history can not be fairly told without a chapter about Robert Oscar Peterson, the founder of Jack In The Box.  The brand is not only a San Diego success story, but there are at least 2100 shops in 18 States, making this a story of national significance as well.

But  through and through it is all about San Diego. Peterson grew up in North Park.  He attended Jefferson Grammar School and Graduated from Hoover High.  He attended San Diego State majoring in economics and graduated from UCLA.

To pay for his last year of college he rented Balboa Park’s Cafe To The World (present site of the Timkin Gallery) and charged admission for Friday night dances.  At least two notable names in history were a part of this enterprise.  A young Gregory Peck tore tickets.  Art Linkletter was a bouncer.

As stated in the above newspaper clip from 1983 “Robert Oscar Peterson has exerted a profound effect on the life of San Diego.”  He was an active supporter of cultural and fine arts in San Diego. He was backer the Symphony and San Diego Zoo.  And he had a great eye for architecture.

It could very well be argued Peterson’s best business decision was the choice of his architect, Russell Forester.  He also grew up in San Diego–graduating from La Jolla High in 1938.  From 1943 to 1946 he was a draftsman with the Army Corps of Engineers, along with another great name in San Diego architecture Lloyd Ruocco.  Forester began his formal education in 1950 at the Institute of Design in Chicago.

Forester admirer Don Schmidt, recalls his conversation with Forester in 2000/2001. “I wrote him a letter and I followed up with a phone call. He didn’t know me from Adam, but he was extremely nice to me and was very patient. A rare person in any time! He worked for William Kessling in the late 40’s/early 50’s. Kessling was not technically an architect, so Russell would clean up the plans so they would be presentable to the city. He said the designs were all Kessling, including the famous McConnell House on Spindrift, photographed for Life magazine by Julius Shulman in 1947.”

The Peterson Residence in Point Loma, 1965. Russel Forester, Architect.  Photos, Jaye Furlonger.

Russell Forester is listed among San Diego’s Master Architects in the City’s San Diego Modernism Historic Context Statement

Forrester brought forth Mies Van Der Rohe’s steel and glass design sensibility of the International Style.  Here, however, the organic arrangement of space and gardens hint of Japanese inspiration.

The Peterson Residence, “The House Jack In The Box Built.”

The architecture is familiar to anyone who grew up in mid-century San Diego.  It was so commonly a part of our urban landscape no one could have imagined the day these buildings would become rare or extinct.  But that is what is happening.  “Keeping up with the times” has meant more and more changes to the originals.

A “Mark II” Russell Forester Jack In The Box on Washington Street in San Diego undergoing change.

If there ever is a time for Jack In The Box to go “Back To The Future,” this would be it. While there are still a few shops around with some identifying Russel Forester features.  It would be a worthy accomplishment  to save one or two of the oldest shops, both Mark 1 and Mark II designs, as permanent landmarks and monuments to a great entrepreneur and brilliant architect.  Doing so could have tremendous business potential as well.  It’s a great P.R. opportunity and a chance to boost community historic character.  Here are some great success stories to illustrate how this has worked elsewhere:

“Back To The Future” has proven very successful at the world’s oldest McDonald’s in Downey, CA.

The shop features all original neon trim and signage.  An antique panel truck out front attracts passers by.  Car clubs gather here regularly to show their shiny fenders as well as to chow on burgers and fries.

In addition to the fully restored hamburger stand, there’s a pavillion next door (red neon trim) that serves as indoor eating space, gift shop and McDonald’s history museum.  It is simply a wonderful educational experience–especially for young people to learn about an exciting by-gone era, American mid-century.

Even the folks not dining at the museum pavillion have a chance to learn history while waiting in line to place their order.

Besides being a busy food operation, the site is a source of community pride.  People gather here to socialize, to see and be seen, and to help create the sense of community that is sometimes lost in the fast pace urban landscape today.  It is great P.R. for McDonald’s. And another example of the many benefits of historic preservation.

Another successful “Back To The Future” operation is Bob’s Big Boy in Burbank.  Fully restored to its 1949 glory with a hint of 50’s Googie on the outside patio area.  These photos were taken close to midnight.  The restaurant was still packed with business.

Bob’s Big Boy, Burbank is a museum in itself.  Packed with historic mementos and old photos.  You can even sit at the booth where The Beatles had their meal.

As with the McDonald’s in Downey, vintage car cruises are popular here.  Bob’s has even brought back car-hop service for designated busy nights.

The Retro business model has worked so well for Bob’s, they were able to recognize a golden opportunity for expanding it.  Here’s the story of Harvey’s Broiler, later known as Johnie’s, in Downey:

What you see here is a work in progress.  The on going reconstruction of the legendary Harvey’s/Johnie’s Broiler in Downey, CA.

The effort exerted in the attempted demolition and then the successful saving of this 1958 diner is an epic tale.

In its mid century hay-day, the site was a mecca for teenage car-cruise culture.  It was a classic Googie style diner and car hop.  It has been the site of countless film and television shoots.

It declined in the 80’s and 90’s.  By the end of 2001 it shut down as a diner and became a used car dealership.  But an appreciative following was not happy saying good-bye to their beloved diner.  A coalition  “Save Harvey’s Broiler” was formed in 2002.  It began the process of nominating the building for the California Register of Historic Resources.  The owner, however, was not cooperative.

Then one Sunday afternoon,  a man named Ardas Yanik “allegedly” hopped aboard a bull dozer and maniacally attacked the building.  As debris spilled helter skelter onto the sidewalks, horrified and outraged citizens called the police.  But by the time the crime was stopped, the damage was done.  Mr. Yanik, who was identified as the lessee of the property,  pleaded no contest to three misdemeanor charges involving unpermitted destruction of a structure, conducting the demolition in the presence of live wires, and illegal dumping.  He was sentenced to three years of probation and community service.

The building seemed mortally wounded.  However a coalition of concerned interests and the sheer will of a community would not let this cherished landmark go away.

Seizing a great opportunity to operate another retro diner, Bob’s Big Boy is rebuilding Harvey’s Broiler, bringing it back to its former glory–including car hop service.

Does this “Mark I” Jack In The Box at El Cajon Boulevard at Kansas Street in Robert Peterson’s childhood neighborhood of North Park have retro- theme potential?  It is one of the oldest (1961) Jack In The Boxes with remaining Russel Forester features.

This section of El Cajon Boulevard is part of historic U.S. Highway 80 “America’s Broadway.”  It is an area with all the elements in place to become a mid century revival zone.  First, the shop appears completely restorable.  Reinstalling the criss-cross pattern steel siding at the walk up window, the historic neon signage, and the  The Box on top with the large clown head looking down would draw great attention and from locals and visitors alike.

A restored Jack In The Box drive-in would have a great next-door historic neighbor, Rudford’s.  The two could be a powerful one-two punch in attracting the kind of activity Bob’s Big Boy in Burbank and McDonald’s in Downey is known for.  Vintage car cruises and neighborhood gatherings.

El Cajon Boulevard was once known as San Diego’s car cruise mecca.  Ceremonial recreations of that era would be great fun–and great business.

This nearby Denny’s with its many preserved late 1960’s Googie elements is also reflective of this important era of El Cajon Boulevard.

El Cajon Boulevard’s Historic Red Fox Room at Layfayette Hotel.

Other eateries may fit in as well because of their historic neon. There could be possible “Taste Of” events during the year featuring food sampling at these various landmarks.

But there are more possibilities to explore as well.

Former Jack In The Box site at 24th and Market in San Diego in the 1970’s.

Note the “spider leg” columns, the exquisite neon lettering above the drive through, and of course the “clown head” jack-in-the-box sign.

24th and Market today.  The “spider legs” remain, but the character, as well as the proprietorship, has changed.

Catty corner to the original Jack In The Box site is a newer very large one.  It clearly seeks a community character appearance rather than a typical one-size-fits-all look.

Perhaps the old site could be reclaimed and then both sites could work for one common purpose.  Have the newer site as the main dining area.  Restore the original site and establish it as a cultural history museum and monument to Peterson and Forester.

There’s a timely opportunity at hand to create a win-win-win situation.  Make a great business decision based on the appeal of nostalgia and fond memories of the “Baby Boomer” generation.  To teach history–cultural and architectural–to their children and grandchildren.  And to enhance neighborhood revitalization.

All these suggestions point to one thesis.  Concerned citizens don’t want to see a great legacy disappear in the name of progress.  Mid Century San Diego had a lot to say about the the shape of Modern America.  We contributed astronauts, entertainers, aviators, business people, scientists, artists and architects–just to mention a few categories. Robert Peterson and Russel Forester were among our greats.

Resources for this article:

Bob’s Big Boy, Burbank CA

McDonald’s, Downey CA

Harvey’s/Johnie’s Broiler

History of Jack In The Box

Modern San Diego

SOHO, Save Our Heritage Organisation

Ron May

Lotta Livin’

Special thanks to Jaye Furlonger.  Photos, newspaper clippings, and insight on the Peterson Residence.

And Dionne “Back To The Future” Carlson.

Architecture

Forty Seven Years Ago

It was forty seven years ago pastoral Mission Valley was changed forever.  The city at large began to change as well.  Excitement over three new malls–College Grove, Grossmont Center, and Mission Valley–resulted in a decline for downtown department stores and merchants.  El Cajon Boulevard also lost its prestige as a shopping and business corridor as people flocked to the three new shopping centers.

The May Company became the premiere department store in San Diego when it opened with the Mission Valley Shopping Center in 1961.  It was designed by William S. Lewis.

Its most attractive feature was the restaurant. One could luncheon and enjoy a panoramic view.  I remember it being a pretty reliable place to get a burger, sandwich or salad.

But department store restaurants fell out of favor.  This unique space is used for nothing more than storage today.
The serrated roof line of the main building complements the restaurant roof line perfectly.  I remember the main building being a yellowish gold color.  It seems those colors have also fallen out of favor nowadays.

The May Company on Wilshire and Fairfax in Los Angeles prominently displays gold.

Frank Lloyd Wright originally envisioned the Marin County Civic Center with a Gold color roof.   Blue won out, however the roof trim ornament is goldish, as are the portal rails.

The lack luster beige probably came about when May Co and Robinsions merged.  Now it is Macy’s.

One wonders if this element will survive future expansion plans for the mall.  Adding a second deck is proposed.  I won’t be surprised if all existing mid century design aspects are erased and replaced with the “anywhere in America” look.  I’m not sure many people remember this as a restaurant.  It is most likely just viewed as an inadequate storage space.  Would be nice though if the new plans solved their expansion needs and preserved the old cafe and brought it back.

Dan Soderberg Photography

“Blighted” Community

Grantville in San Diego is one of California’s oldest communities.  Mission De Alcala is there.

Named after Ulysses S. Grant in 1887, the area was envisioned as an enclave for retired Civil War veterans.

A boom and bust cycle prevented realization of that plan.  But the area saw extensive agriculture and dairy farming through the turn of the century.

Grantville residents in 1913 formed a Mission Restoration Committee and helped spearhead the effort to preserve the ruins at Mission De Alcala.

Today Grantville is a thriving middle class community ideally suited for small business owners.

But to the dismay of Grantville residents and business owners the city of San Diego has declared Grantville as “Blight.”Twenty-two year Grantville resident Steve Rhodes said with a hint of sarcasm, “If you look around the area here, you can see how blighted Grantville is.”

Grantville Trolley Station

At the center of the Grantville discussion is a potential  $610.4 million to be gathered from property taxes between 2005 and 2050.

Whether Grantville deserves the “blight” designation or not, it is the trigger required to release those funds for redevelopment.

When you’re in Grantville you have to ask “what were ‘they’ thinking calling this blight?  The situation brings to mind Justice Potter in 1964 trying to define pornography, “I know it when I see it.”

Landscape Contractor Dave Suda operates his business on 1/3 acre attached to this modest 1920’s structure.

It is the kind of business that will get pushed out of Grantville upon redevelopment.  Leases and mortgages will go up.  Nor will the type of space needed for a landscaper likely be imagined or considered by developers.  Not enough return for their investment dollar when they can put ten or twenty condos in the same space.

A place with room to keep top soils, planters, and equipment.

“That my fine-tuned, well run, shop is ‘blight’ kind of amazes me,” said Suda.

The blight designation didn’t seem justified by the County of San Diego either.  They took the City of San Diego to court over the matter.

Grantville Trolley Station

To settle, San Diego City diverted $31.4 million dollars to San Diego County.  Many question the legality of transferring Grantville money to another community.

The law says for redevelopment money from a community to be used outside that community, it must demonstrate the benefits to them.
Grantville residents are scratching their heads over this one. The money ends up here at the County Administration Building for parking lot improvements.

But since this would certainly seem illegal, decision makers came up with a scheme.  The Center City Development Corporation will cover the $34.1 million dollars for parking improvements at the County Administration Building.  Then the $34.1 million dollars out of Grantville will go to downtown trolley line improvements.  Putting in one pocket then taking out of another.  Moving shells around.

It is argued that the steel tracks link Grantville to Downtown.  And that spending Grantville money on the downtown trolley-line corridor will encourage Grantville residents to use the trolley more.

This practice of engaging in financial transactions in order to conceal the identity, source, and/or destination of money seems all too common today.  It is perfectly clear the current failures of our financial institutions, large businesses and governments are linked with such “creative thinking.”

The redevelopment zone also conflicts with the San Diego River Master Plan, which has priority.  That is yet another legal dimension in this tangled affair.

Another “blight” business owner is Brian Peterson of the Friars Road Pet Hospital.  He is fighting to take back the community with a group called the

Grantville Action Group.  They are suing the city over this diversion of money out of their community.

I urge everyone who is concerned about highly questionable redevelopment decisions and the abuse of eminent domain to support the Grantville Action

Group with your donation.  Their website is www.grantvilleactiongroup.com

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