From Dirt Road to Premier Strip

Dedicated to the ease of automobile access The Boulevard was San Diego’s premier commercial strip until 1960 and 1961. That is when Interstate 8 was completed. The malls of College Grove, Mission Valley and Grossmont Center were built. The traffic and customers El Cajon Boulevard once saw went to those areas.


Pearson Ford. The jingle is true, “They stand alone at Fairmont and El Cajon,” as the only remaining new car dealership of the strip.

Many of the old lots remain, but now dealing used cars.

The Schwinn Bicycle Center once occupied the purple building, left side. Also of note is the United Car lot and the little Queen Anne house at this site.

3747 El Cajon Boulevard today.

The Emma Schnug residence, 1910. The little house knew The Boulevard when it was still El Cajon Avenue and only a dirt road.

Dan Soderberg
I am Dan Soderberg, award winning documentary film maker and phototgrapher specializing in architecture, historic preservation and nature.
1 COMMENT
  • Zack

    It’s amazing the old house survived.

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