The Best Place In The Fair

Thursday March 16, 1939 “Walked to the beach and back. Took a nap. Then met Jeanne after school and rode to the beach and got cones. Came back and shopped and had a good dinner. Sam called on E. Hurt, the Russian artist. It was very hot today.”

Sunday March 19, 1939 “A quiet day. Walked to the beach. Took streetcar home. Went to look at apartments of various kinds.”

Monday March 20, 1939 “It was a grand day of interest. I went to The Fair alone. Saw Eleanor Roosevelt arrive. In the afternoon I heard her speak–most charming. Went to several exhibits. El Salvidor-coffee and marimbas. To Greenwich Village. Home about 9.

ElseArgal+IreneRich_Broom For The BrideCurran-Theatre_San-Francisco_1922-1 as Smart Object-1
Elsa Argal, left with Irene Rich, right in Broom For The Bride.

Thursday March 23, 1939 “Sam came home in the afternoon. Feeling sick. He went to bed early. Nite: I went to Tony’s, and with eight women went to dinner at Vagabond House. Then to the Curran Theater to see Irene Rich in ‘Broom for the Bride.’ Enjoyed it.”

Jeanne's Fair Page2

A page from Mom’s crumbling scrapbook. I’m in the process of moving photos from it to archival pages. She indicates the Brazil Pavilion is “the best place in the fair” (lower right). Brazilian flag upper left. A partially used ticket book from 1940, And the El Salvador Pavilion napkin. And Duke. I don’t know what happened to him. Maybe got tossed after she got married.

Saturday March 25, 1939 “Sam feeling much better. The Doctor was here. Says he can get up Monday. Then go to work on Tuesday. Today was Rainy. Jeanne went to the fair.”

Brazil Pavilion

“Best Place in The Fair.” The photo caption reads “Pavilion of the United States of Brazil. It occupies 10,000 of its 25,000 square feet of the ground. The products displayed are representative of the country’s ever increasing potentiality and includes coffee, rubber, matte, vegetables fibers and oils, timbó, guaraná, etc. and manufactured products. Visit the CAFE BRAZIL with its tropical patio and try a cup of PURE Brazilian coffee.”


A name that begins to appear in Helen’s diary is Carlos. He became a constant friend in both San Francisco and Los Angeles for years to come. Apparently they met at the Brazil Pavilion where he sang. The Photo shows him in the rotunda of that pavilion–silhouette of  The Exposition Tower “Spire to the Sun” in the background.

I am Dan Soderberg, award winning documentary film maker and phototgrapher specializing in architecture, historic preservation and nature.

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