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May 28, 2008

San Diego Neon, continued.

Filed under: Dan's Photography — Daniel Soderberg @ 3:02 am

One of the oldies. The Aero Club on India Street has been around for 60 years. The aerospace crowd is long gone, but the joint enjoys continued popularity with the youngins.

Another ancient water hole, The Brass Rail in Hillcrest. The Brass Rail’s first venue was downtown beginning in the 1930′s. The Hillcrest venue began in the 1960′s. It boasts being the oldest gay bar in San Diego. It was once required back in the old days for men to keep their hands on top of tables or the bar at all times! Police with flashlights stopped by unannounced just to make sure of that. Yes, at least human rights have progressed beyond the “put your hands where I can see them” era.

The magnificent Royal Food Mart sign. Located at 3401 First Avenue, this venue has been going since 1914.

A menu is posted at the sidewalk. You’ll find an array of delicious sandwiches made by a friendly young lady named Romi.

I enjoyed a turkey sandwich made on really good coarse sour dough bread.

Many of the old markets had neon. Judging by the number of neon beer signs, Glenns appears now to be more liquor store than market.

Many liquor stores retained their neon even when this form of lighted sign fell out of favor in the 1970′s and 1980′s.

Signs were often situated in a way that waved to traffic and pointed attention to the store. The Georgia Street Bridge at University Avenue in the background.

The lining of windows with neon is becoming a more common sight. Falcon Liquor on Falcon at Washington Street, Mission Hills.

This is an example of what developers like to call “mitigation.” The old structure, The Mission Hills Shopping Center–the neon letters were spelled across the facade–was demolished. The “Mission Hills” portion of the neon was tokened back to mitigate the loss. This particular view of the sky from this vantage point will not be possible in the near future. One enormous building is going up around the corner. A tall sheer block behind these buildings will cover much of the sky seen in this photo.

One could do a photo essay of the neighborhood neon signs alone.

24 Hour Fitness Neon. Hillcrest Cinema neon through the uprights.

Crest Cafe, Hillcrest, went all out with neon a few years ago.

Although the popular Corvette Diner has a handsome exterior neon display, the best is found inside.

Corvette Diner has a collection neon signs from a number of extinct establishments. The Mr. Universe neon sign I remember very well from my childhood. Mr. Universe was Earl Clark. His gym was in Chula Vista, and my dad was a member. I worked out there too, but working out bored me at a young age.

The old Arnold Saron Jeweler sign.

This might be their best one. An animated bowling alley neon.

May 4, 2008

Boulevard Memories: The Neon

Filed under: Dan's Photography,Historical,The Boulevard — Daniel Soderberg @ 11:59 pm

A fellow Boulevard fan, Steve Freed–who grew up around The Strip–remembers El Cajon Boulevard as “a sea of
neon.”

“Not only was it a sea of neon,” he said, “but it was animated neon.”

Frank The Trainman, though actually addressed on Park Boulevard, is poised in perfect view at the head of El Cajon Boulevard. Though the storefront attached to this sign was razed, the sign was preserved for the new structure.

This Wonder Weavers sign was among El Cajon Boulevard’s most appealing animated neons, said Steve Freed. Nowadays you can see the holes where the neon was held. But no neon today.

Steve Freed, 1977
Steve brought me some pictures from his photo album to scan and work on. This one was a bit tough to work with, but I included it here because the Magic Corner at Guaranty Chevrolet was a great piece of neon animation. That’s a neon outlined magician figure at the Magic Corner sign. He waved his magic wand.

No more magic at that corner. Just an ugly strip mall. The Guaranty Chevrolet building, now dilapidated, is a furniture store.

The undisputed queen of Boulevard animated neon, The Campus Drive-In Theatre.

S. Freed, 1982

Steve snapped this shot in 1982 just before The Campus Drive In’s final curtain. Although the Majorette was saved the mural and all the artwork associated with the scene surrounding the majorette was demolished. The neon outline of the mountains, campus buildings, and the letters no longer accompany the baton girl.

S. Freed, 1982

Said Steve: “Trees were grown to surrounded the sides of the movie screen because cars used to park and watch a movie from the street.”

S. Freed, 1982
Campus Drive-In Ticket Booth.

S. Freed, 1982
Side street to the ticket booth.

The Campus Drive-In Majorette today at College Grove Shopping Center. I took the liberty of cropping out the marvelous Mervyn’s back-lit plastic sign. She twirls away just a proudly as ever.

There’s not a lot to see at the site where the Drive-In once stood so dramatically.

There are small token neon majorettes sprinkled through the development to pay homage to what once stood there. But otherwise you’d have to say one old icon was replaced a new one. Starbucks.

Steve snapped The Layfayette Hotel in 1977. The neon was still intact.

Changes are due for the Layfayette as well. At one point it faced demolition. Then compromise. The facade was to be saved as a front for a behemoth high rise behind. That apparently is still the plan, except the height has been reduced, “Mitigated.” Let’s hope it works better than other completed hybrid projects around town.

The Red Fox Room at the Layfayette kept the neon.

Neon is coming back. Perhaps it will never again rival the glory days of the 1950′s, but neon is gaining favor once again. This is the new transit plaza on El Cajon Boulevard at Interstate 15.

Next: Boulevard Memories: Sights Then and Now. Comparing various Boulevard sites with “before” and “today” shots.

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